In the past few years, more Norwich businesses have started using their own in-house web apps to handle both internal and external processes. For many, it’s about becoming more efficient, improving customer engagement, or streamlining operations to ultimately boost revenue.
Web apps give businesses more control over their systems and processes. You might think, “But there are already plenty of software platforms that do all this.” True. But many companies are now moving away from juggling multiple disconnected tools. Instead, they’re consolidating everything into a single, smarter system that’s built around how they actually work.
And now, with AI tools built in, Norwich businesses are seeing systems that can think a little for themselves. Automatically generating reports, replying to customer messages, or predicting when stock will run low. That means less time on routine work and more time on what actually grows the business.
At a glance, a website and a web app look similar. They both run in your browser. The real difference is in what they do.
A website is mostly built to share information. Think of a brochure, but online. Yes you can totally have interactive elements like forms and appointment bookers, but that’s about as complex as it gets.
Example:
A web app is interactive software accessed through the internet. It might include dashboards, analytics, CRMs, booking systems, or automated workflows. It doesn’t just show information-it does something. The example you’re seeing here is MD Thompsons sync dashboard. We built this to sync their products in real-time to their trade portal website and several other websites.
Example:
We’ve worked closely with Norwich locals MD Thompson, an electrical wholesaler down on Heigham Street. They wanted a way to manage and upload all their products across multiple websites and their custom-built trade portal. This was exactly the kind of challenge a web app is perfect for.
Their warehouse on Heigham Street
We built them a dashboard where admins can select which products go to which sites, and behind the scenes, the app automatically uploads and keeps everything in sync in real time. No more manual updates or duplicated effort, just one central place that runs the whole system. This saved them hundreds of hours of manual effort managing their over 40,000 product catalogue on their trade portal (which we also built) leading to a direct increase in revenue from new portal customers.
Working with a local developer comes with real advantages. You get faster, more personal support-you can literally drop by our office and talk to someone face to face. We know the Norwich business landscape, so we understand what sells and what doesn’t. That local insight makes a big difference when designing tools that actually work for your customers.
If you’re trying to figure out how this applies to your business, that’s where we come in. We build tailored web apps that cut out pain points, automate the boring parts, and help your team focus on what matters.
So whether you run a clinic, a shop, or a B2B business in Norwich-there’s a way a custom web app can plug into your workflow.
Get in touch and we’ll chat through what’s possible for your business.